About me

Hi, I'm Xiaoxue (/shiau_shweh/ — say it out loud, don't be shy!)

As a designer, I thrive at the intersection of technology, strategy, and humanity, helping organisations see through their users' eyes, spot the opportunities hiding in plain sight, and transform big ideas into tangible change.

From consultancy war rooms to in-house innovation labs, I've learned that the best solutions emerge when we put people first and aren't afraid to challenge business assumptions.

I believe in Design Doing over Design Thinking, turning insight into action and strategy into reality. Whether you're tackling a gnarly problem or exploring new possibilities, I'd love to hear from you.